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Today I want to share this simple and charming video with you. It is about how creativity is affected by time.

In order for anything to evolve a key element is needed: time. If we want to get the best out of our imagination then we need to go through a process of exploration. The more time we spend exploring, the more likely we are to find surprises in the treasure chest that is the mind. This process starts on the surface and keeps going deeper and deeper as we find interesting clues. One clue will take us to the next until we arrive at the doorstep of that special idea that we can feel proud of.

One of the hardest things for creative people is to work under the pressure of time; for instance, when you’re doing commissioned work. There is the myth that working under pressure is good. But I think that it is as good as driving your car as fast as possible when you’re late for an appointment.

Imagination has its own pace in the same way that nature has its own pace. After all, we are part of nature. So instead of forcing our imagination to produce results under pressure, let’s force ourselves to slow down and enjoy the creative process. The best things are born when we genuinely experience the state of flow that comes from being connected to ourselves. What is the point of doing mediocre or even good work under pressure? I believe that in the long run, it is better to do slower but excellent work.

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