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Posted by on May 13, 2013 in Blog, Videos | 15 comments

Fresh Start Gum

Fresh Start Gum


Today I’m excited to share something special with you. It is a team project that we did for our course on creativity. This assignment was based on the principle of reframing problems. A great exercise for looking at things with a new set of eyes. The challenge was to work with chewing gum. We were asked to add value to chewing gum by doing something as creative as possible with it. Then we had to submit a short video (1 minute os less) with a presentation.

Below is our submission. I hope that you enjoy it!



gum project

Diego with plane copy

Diego faces several challenges in his daily life, but there is something that makes of him one of the happiest children on planet Earth: his wild imagination and creativity. After lots of really hard work coming up with ideas (we had several good ones) our team decided to materialize Diego’s vision; a gum that becomes an eraser after you chew it. Our project is a statement, something to remember that people with special needs should also be heard. There are important things that they can do for society. It took Diego about a second to come up with the chewing gum-eraser idea. A creative solution to re-use gum instead of discarding it.


  1. What a clever idea; I could use some of that gum. I enjoyed the video–well done!

    • Thanks a lot, Nancy 🙂 I also need some of that gum for a fresh start this week. Last week was so intense and busy!
      Elsa Mora recently posted..Fresh Start GumMy Profile

  2. That’s fantastic idea!! Well done to Diego, very clever boy he really does have a wild imagination 🙂
    Fishes Make Wishes recently posted..Hey thereMy Profile

    • Marylinn, Diego loved it when I told him that he was your hero today 🙂
      Elsa Mora recently posted..Fresh Start GumMy Profile

  3. Diego that is such a wonderful idea, why I could use some of that special gum right now a and I know my husband could too! You are very clever and you are lucky to be surrounded by people that Loveyou and help your creativity soar! keep on creating Diego!!

  4. Diego is brilliant and talented, just like his parents. I’m very inspired by his wonderful gum invention and love the video, too! I must show our son, Adam (8 next week) as he also loves to invent things.

  5. Thanks so much for the gum Diego! Every body in the house loves the imaginary box that just came in the mail. We are all chewing it because it has been a hard day. Jolene lost her soccer game in the state tournament but now she is happy because of your Fresh Start Gum! And plus she is sitting on the couch reading her book!
    Susan Wells recently posted..Impish flowerMy Profile

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